When I turned 40, I was proud of how well I took care of myself — I exercised, ate healthy, and drank plenty of water every day. But I started to notice something that didn’t make sense: lip wrinkles.

As a dentist, I spend my days looking at people’s mouths, and I couldn’t help but realize I wasn’t the only one. Many of my patients who carried their tumblers everywhere were developing the same fine lines around their lips.

That’s when it clicked — just like smoking can cause wrinkles from repetitive puckering, so can sipping from straws. The irony was that I was getting wrinkles not from bad habits, but from staying healthy and hydrated.

I tried getting a lip flip to relax the muscles, but it wasn’t comfortable and I didn’t want to rely on Botox forever. So I decided to create something better — a small, simple tool that prevents the puckering motion and helps women protect their lips naturally.

That’s how WrinX was born — to help women my age and younger age beautifully and confidently while doing something good for their bodies.